Digital marketing is online marketing strategies that are used to identify, build, and target an audience to turn into paying customers for a product or service. This type of electronic marketing involves using many digital channels to connect with current and prospective customers.Lower cost Digital marketing is cheaper than traditional marketing. If done correctly, the ROI on your digital marketing budget can be huge. One reason for this is focusing marketing efforts in areas where people already spend their time online results in higher-quality leads.Personalization One of the reasons digital marketing does so well for small businesses is the fact that you can use personalization to automatically alter the user's experience based on their interests. This way, you can present them with page-level targeted offers for specific customer profiles based on behavior.Obviously, digital marketing is a fantastic way to grow your business online, but what if you're not sure where to start? To get a better idea of who is doing what on the internet, let's check out some digital marketing facts for 2020 next.